Only 77 will ever be made.

This is the hat for the people who were here first. A black laser-perforated performance rope cap — clean white rope, white embroidered Warroad cursive across the front, and the Warroad W riding quiet on the side panel. Lightweight, breathable, made to live on your head from the rink lot to the lake. Nothing loud. Everything earned.

The run is 77. Not a round number — a chosen one. Seventy-seven is the number a kid from Warroad wore to a Stanley Cup, and seven has carried this town's luck for three generations. So we capped the first run there. Seventy-seven hats. When they're claimed, the front of the line closes for good.

If you know what 77 means, you already know whether this one's yours. Pre-order opens June 25 and the window is short. Stake your number before someone else does.

Details

• Black laser-perforated performance rope cap — breathable, lightweight build
• White rope detailing across the brim
• White embroidered Warroad cursive on the front
• The Warroad W (tonal side shield) on the side panel
• Adjustable closure — one size, dialed to fit
• A first run of 77

The Drop

• Pre-order opens: Thursday, June 25
• Pre-order closes: Thursday, July 16
• Ships by: Thursday, July 30

Pre-order now · ships July 30. A first run of 77 — claim yours inside the window before it closes.